Tim Cook on Apple Watch: Fighting the â€œNew Cancerâ€.

at 12 February 2015

The Apple Watch may be the most eagerly anticipated gadget of the year, but it also has a lot of doubters, who say the $350 device is too pricey or that the design is clunker than the Moto 360. Or the critics may just be down on the smart watch category altogether.

But, according to Apple CEO Tim Cook, the Apple Watch possesses several unique strengths, including a variety of designs, Siri integration and, yes, the ability to fight "the new cancer": sitting. Speaking at the Goldman Sachs Technology and Internet Conference yesterday (Feb. 10) in San Francisco, Apple CEO Tim Cook likened today's smart watches to early MP3 players before the iPod came along.

Cook believes that, just like the iPhone, the app selection for the Apple Watch will be a huge differentiator to separate Apple's offering from those of its competitors.

However, Cook seems confident that the Apple Watch will rise above the competition, and will be much more than a novelty.