Sony Is Selling an Outrageous $150 Memory Card for 'Premium Sound'.

Never let it be said that Sony lacks the courage of its convictions. The company that introduced the $1200 Walkman at CES last month is now preparing to release its perfect companion: a 64GB microSD card engineered for better sound quality. It’s difficult to fathom how the transfer of digital information could ever be made more silent, but Sony’s internal measurements have shown its audiophile-friendly memory card producing less electrical noise when reading data.
Only Sony’s new card is emblazoned with the golden-lettered “for Premium Sound” tagline.

For a company desperately seeking to define its new identity, Sony seems oddly willing to continue indulging in such uneconomical and niche products. Then again, with the lofty price of the SR-64HXA memory card, the only risk being taken here is by the prospective buyer. The new card is going on sale in Japan on March 5th.


Sony Is Selling an Outrageous $150 Memory Card for 'Premium Sound'.

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