With the growing trend of
internet dating sites, finding perfect date for you is not a big deal. In the
meanwhile, the research carried out by IBIS world shows that revenues spent
on internet dating sites appear to increase enormously. Christian Rudder, a
founder of internet dating site OKCupid analyzed that dating agencies like Match.com and OKCupid has expense of £30m
($50m) in 2011.
The reason to such a great expense explained is collecting the
large amount of data and saving in a large database. The companies collect the
information from all users; around 400 questions asked from each member in order
to find a perfect match for them, it makes over 70 terabytes of data.
Undoubtedly, deploying the big data analytics helps the agencies find the
perfect match and satisfy the cutomers in an efficient way but in the
meanwhile, US internet dating sites revenues reach
£1.2bn ($2bn) annually.
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