Amazon's best Prime membership was given a large subscriber improve in the run up to Christmas, with 3 million latest members signing up to the service. Prime is Amazon's multi-faceted membership system, which presents next-day deliverance, the Amazon Prime Instant Video streaming service, music and snapshot storage.
Not just did Amazon see its Prime membership balloon; however this also meant that views of Prime Instant Video twice contrasted to the similar time previous year, with Man In The High Castle being the number-one TV show to watch - the Amazon elite was almost five times as admired as anything else on the service.
gadgets also proved trendy, with twice the quantity sold compared to previous year. Specified that Amazon has released a buffer crop of latest apparatus - including the Fire TV Stick, Fire TV 4K and several tremendously cut-price tablets - this number does create sense.
Oh, and there was one fortunate person who managed to slip in a very final minute Prime Now order that entered at their door at 11:59 on Christmas Eve.